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Principles of marketing

Pocket • 2002 • Engelsk • 3. utgave

Principles of marketing

Av Philip Kotler

0 vurderinger • 0.0 av 5

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Om boken

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing signi...Vis mer

Bedriftsøkonomi
Forretningsstrategi
Etikk og sosialt ansvar i næringslivet

Om boken

ISBN

9780273646624

Forlag

Prentice Hall

Publiseringsår

2002

Språk

Engelsk

Utgave

3

Originaltittel

Principles of marketing

Format

Pocket

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Principles of marketing

Principles of marketing

Pocket · 2008

Omtaler · 0

0 vurderinger • 0.0 av 5

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