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A Preface to Marketing Management

Pocket • 2018 • 1. utgave

A Preface to Marketing Management

Av J. Paul Peter, James Donnelly Jr

0 vurderinger • 0.0 av 5

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Om boken

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing managem...Vis mer

Næringsvirksomhet, administrasjon og ledelse

Om boken

ISBN

9781260287257

Forlag

McGraw-Hill Education

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

A Preface to Marketing Management

Format

Pocket

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0 vurderinger • 0.0 av 5

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