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Product Management

Pocket • 2002 • Engelsk • 3. utgave

Product Management

Av Donald R. Lehmann, Russell S. Winer

1 vurderinger • 5.0 av 5

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Om boken

Product Management is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager.

Bedriftsøkonomi

Forretningsstrategi

Innovasjon i næringslivet

Om boken

ISBN

9780071122269

Forlag

McGraw-Hill/Irwin

Publiseringsår

2002

Språk

Engelsk

Utgave

3

Originaltittel

Product Management

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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