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Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Pocket • 2010 • Engelsk

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Av Graham Cairns

0 vurderinger • 0.0 av 5

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Om boken

This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising cam...Vis mer

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Om boken

ISBN

9781907471155

Forlag

Libri Pub.

Publiseringsår

2010

Språk

Engelsk

Originaltittel

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Format

Pocket

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Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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