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Decoded : The Science Behind Why We Buy

Pocket • 2013 • Norsk Bokmål

Decoded : The Science Behind Why We Buy

Av Phil. Barden

0 vurderinger • 0.0 av 5

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Om boken

In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. He deciphers the 'secret codes' of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by...Vis mer

Om boken

ISBN

9781118345603

Forlag

New York : Wiley

Publiseringsår

2013

Språk

Norsk Bokmål

Originaltittel

Decoded : The Science Behind Why We Buy

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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