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The Art of Shopping: How We Shop and Why We Buy

Pocket • 2012 • Engelsk

The Art of Shopping: How We Shop and Why We Buy

Av Siemon Scamell-Katz

1 vurderinger • 5.0 av 5

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Om boken

Everybody is a shopper - a fact no company can ignore! Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's expose on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviour. This book is the result of 20 years of pioneering research (from filming s...Vis mer

Økonomi, finans, næringsliv og ledelse

Finans og regnskap

Om boken

ISBN

9781907794223

Publiseringsår

2012

Språk

Engelsk

Originaltittel

The Art of Shopping: How We Shop and Why We Buy

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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