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Medievitenskap: reklame og samfunn

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Medievitenskap: reklame og samfunn

Visual Persuasion

Pocket • 1997 • Engelsk

Visual Persuasion: The Role of Images in Advertising

Av Paul Messaris

0 vurderinger • 0.0 av 5

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Om boken

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. <b>Visual Persuasion</b> is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if...Vis mer

Medievitenskap: reklame og samfunn

Om boken

ISBN

9780803972469

Publiseringsår

1997

Språk

Engelsk

Originaltittel

Visual Persuasion

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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