Advertising Outdoors Watch This Space!

Pocket • 2004 • Engelsk

Advertising Outdoors Watch This Space!

Av David Bernstein

0 vurderinger • 0.0 av 5

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Om boken

This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the 'rules' of the poster and the demands of outdoors; the development of a brand identity; the rela...Vis mer

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Om boken

ISBN

9780714843865

Forlag

Phaidon Press

Publiseringsår

2004

Språk

Engelsk

Originaltittel

Advertising Outdoors Watch This Space!

Format

Pocket

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