Nettbokhandelen for kjøp og salg av bøker.

Kom i gang

Lær å selge
Lær å kjøpe brukt
Kjøp pensumbøker
Logg inn eller registrer deg
Kjøp et gavekort
For forfattere

Kundeservice

Hjelp
Spor ordre
Brukervilkår
Personvernregler
Informasjonskapsler

Bookis

Om oss
Jobb hos oss!
Gi tilbakemelding
Sjangere

Kontakt oss

Rask levering med

Trygg betaling med

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

Norsk

  1. Hjem
  5. Behaviorisme, atferdsteori
  1. Hjem
  3. Sjangere
  7. Behaviorisme, atferdsteori
The Choice Factory

Pocket • 2018 • 1. utgave

The Choice Factory

Av Richard Shotton

2 vurderinger • 4.0 av 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

Om boken

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.The...Vis mer

Behaviorisme, adferdsteori

Om boken

ISBN

9780857196095

Forlag

Harriman House Publishing

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

The Choice Factory

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Omtaler · 0

2 vurderinger • 4.0 av 5

Du vil kanskje også like

Clear Thinking The Art and Science of Making Better Decisions

Clear Thinking The Art and Science of Making Better Decisions

Shane Parrish

Consumer Behavior

Consumer Behavior

Wayne D. Hoyer

Clear Thinking Turning Ordinary Moments Into Extraordinary Results

Clear Thinking Turning Ordinary Moments Into Extraordinary Results

Shane Parrish

The Tyranny of Choice

The Tyranny of Choice

Renata Salecl

Influence

Influence

Robert B. Cialdini

The design of everyday things

The design of everyday things

Donald A. Norman

INDISTRACTABLE

INDISTRACTABLE

EYAL NIR

Consumer Behaviour

Consumer Behaviour

University of Birmingham) Szmigin Isabelle (Professor of Marketing

The power of habit

The power of habit

Charles Duhigg

Good People

Good People

Anthony Tjan

Misbehaving

Misbehaving

Behavioural Economics: A Very Short Introduction

Behavioural Economics: A Very Short Introduction

Michelle Baddeley

The Decision Book

The Decision Book

Mikael Krogerus

Nudge

Nudge

Richard H. Thaler

Why We Do the Things We Do

Why We Do the Things We Do

Joel (Author) Levy

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter

The Why Axis

The Why Axis

John List

Decoded : The Science Behind Why We Buy

Decoded : The Science Behind Why We Buy

Phil. Barden

Thinking The New Science of Decision-Making, Problem-Solving, and Prediction

Thinking The New Science of Decision-Making, Problem-Solving, and Prediction

John Brockman

The Art of Shopping: How We Shop and Why We Buy

The Art of Shopping: How We Shop and Why We Buy

Siemon Scamell-Katz

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

Thinking, Fast and Slow

Thinking, Fast and Slow

Daniel Kahneman

Must-have The Hidden Instincts Behind Everything We Buy

Must-have The Hidden Instincts Behind Everything We Buy

Geoffrey Miller

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Dan Ariely

Ecological Intelligence Knowing the Hidden Impacts of What We Buy

Ecological Intelligence Knowing the Hidden Impacts of What We Buy

Daniel Goleman

Priceless The Myth of Fair Value (and how to Take Advantage of It)

Priceless The Myth of Fair Value (and how to Take Advantage of It)

William Poundstone

Buyology

Buyology

Martin Lindstrom

Nudge: Improving Decisions about Health, Wealth, and Happiness

Nudge: Improving Decisions about Health, Wealth, and Happiness

Richard H. Thaler

How we decide

How we decide

Jonah lehrer

The Mind of the Market Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics

The Mind of the Market Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics

Michael Shermer

The Paradox Of Choice

The Paradox Of Choice

Barry Schwartz

Blink The Power of Thinking Without Thinking

Blink The Power of Thinking Without Thinking

Malcolm Gladwell

Influence: Science and Practice

Influence: Science and Practice

Robert B. Cialdini

Judgment and Choice The Psychology of Decision

Judgment and Choice The Psychology of Decision

Robin M. Hogarth