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The Choice Factory

Pocket • 2018 • 1. utgave

The Choice Factory

Av Richard Shotton

2 vurderinger • 4.0 av 5

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Om boken

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.The...Vis mer

Behaviorisme, adferdsteori

Om boken

ISBN

9780857196095

Forlag

Harriman House Publishing

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

The Choice Factory

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

2 vurderinger • 4.0 av 5

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