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The disappearing product

Pocket • 2017

The disappearing product

Av Chris Bilton

5 vurderinger • 5.0 av 5

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Om boken

The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that has revolutionised the creative and media industries. Traditional broadcasters, publishers and record labels have bee...Vis mer

Om boken

ISBN

9781785360749

Publiseringsår

2017

Språk

Originaltittel

The disappearing product

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

5 vurderinger • 5.0 av 5

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