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The Advertising Concept Book

Innbundet • 2016 • Engelsk

The Advertising Concept Book

Av Pete Barry

2 vurderinger • 5.0 av 5

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Om boken

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete...Vis mer

Medievitenskap: reklame og samfunn
Salgs- og markedsføringsledelse
Salg og markedsføring

Om boken

ISBN

9780500518984

Forlag

Thames & Hudson Ltd

Publiseringsår

2016

Språk

Engelsk

Originaltittel

The Advertising Concept Book

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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The Advertising Concept Book

The Advertising Concept Book

Pocket · 2012

Omtaler · 0

2 vurderinger • 5.0 av 5

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