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Essentials of Marketing Management

Pocket • 2017 • 1. utgave

Essentials of Marketing Management

Av Geoffrey Lancaster, Lester Massingham

0 vurderinger • 0.0 av 5

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Om boken

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered includ...Vis mer

Salgs- og markedsføringsledelse

Om boken

ISBN

9781138038967

Forlag

Taylor & Francis Ltd

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Essentials of Marketing Management

Format

Pocket

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0 vurderinger • 0.0 av 5

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