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Persuasion

Pocket • 2017 • 1. utgave

Persuasion

Av USA) Gass Robert H (California State University Fullerton, USA) Seiter John S (Utah State University

1 vurderinger • 5.0 av 5

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Om boken

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

Kommunikasjonsstudier

Om boken

ISBN

9781138090873

Forlag

Taylor & Francis Ltd

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Persuasion

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Andre utgaver

Persuasion

Persuasion

Pocket · 2019

Omtaler · 0

1 vurderinger • 5.0 av 5

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