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Persuasive Communication, Third Edition

Pocket • 2016 • 1. utgave

Persuasive Communication, Third Edition

Av Paul A. Mongeau, James B. Stiff

3 vurderinger • 4.7 av 5

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Om boken

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive trans...Vis mer

Kommunikasjonsstudier

Om boken

ISBN

9781462526840

Forlag

Guilford Publications

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Persuasive Communication, Third Edition

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

3 vurderinger • 4.7 av 5

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