Pocket • 2018
Persuasion
Av
USA) Gass Robert H. (California State University Fullerton, USA) Seiter John S. (Utah State University0 vurderinger • 0.0 av 5
Om boken
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of con...Vis mer
Om boken
ISBN
9781138630611
Forlag
Taylor & Francis Ltd
Publiseringsår
2018
Språk
Utgave
1
Originaltittel
Persuasion
Format
Frakt og retur
Frakt
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Persuasion
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