Persuasion

Pocket • 2018 • 1. utgave

Persuasion

Av USA) Gass Robert H. (California State University Fullerton, USA) Seiter John S. (Utah State University

0 vurderinger • 0.0 av 5

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Om boken

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of con...Vis mer

Kommunikasjonsstudier

Om boken

ISBN

9781138630611

Forlag

Taylor & Francis Ltd

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

Persuasion

Format

Pocket

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Persuasion

Innbundet · 2018

Omtaler · 0

0 vurderinger • 0.0 av 5

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