Pocket • 2024 • Engelsk • 3. utgave

Introduction to Sport Marketing

Name: Introduction to Sport Marketing
SKU: 9781032488943
Availability: OutOfStock
ISBN: 9781032488943

Av Aaron Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch

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Om boken

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today's ...Vis mer

Om boken

ISBN

9781032488943

Forlag

Routledge

Publiseringsår

2024

Språk

Engelsk

Utgave

Originaltittel

Introduction to Sport Marketing

Format

Pocket

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