Market Research in Practice

Pocket • 2016 • 1. utgave

Market Research in Practice

Av Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague

0 vurderinger • 0.0 av 5

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Om boken

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and pre...Vis mer

Salgs- og markedsføringsledelse

Om boken

ISBN

9780749475857

Forlag

Kogan Page Ltd

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Market Research in Practice

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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