Pocket • 2012

Strategic Marketing: Creating Competitive Advantage

Name: Strategic Marketing: Creating Competitive Advantage
SKU: 9780199556601
Availability: OutOfStock
ISBN: 9780199556601

Av Douglas West

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Om boken

The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to...Vis mer

Om boken

ISBN

9780199556601

Publiseringsår

2012

Språk

Originaltittel

Strategic Marketing: Creating Competitive Advantage

Format

Pocket

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