Innbundet • 2025 • Engelsk

AI First The Playbook for a Future-Proof Business and Brand

Name: AI First The Playbook for a Future-Proof Business and Brand
SKU: 9781647829650
Price: 299.0 NOK
Availability: InStock
ISBN: 9781647829650

Av Adam Brotman, Andy Sack

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Om boken

AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishi...Vis mer

Om boken

ISBN

9781647829650

Forlag

Harvard Business Review Press

Publiseringsår

2025

Språk

Engelsk

Originaltittel

AI First The Playbook for a Future-Proof Business and Brand

Format

Innbundet

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