Pocket • 2019 • Engelsk • 1. utgave
Groundswell: winning in a world transformed by social technologies
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Om boken
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public for...Vis mer
Om boken
ISBN
9781422161982
Forlag
Harvard Business Review Press
Publiseringsår
2019
Språk
Engelsk
Utgave
1
Originaltittel
Groundswell
Format
Frakt og retur
Frakt
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7 vurderinger • 4.0 av 5
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