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Pocket • 2013
Experience Design: A Framework for Integrating Brand, Experience, and Value
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Om boken
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher cus...Vis mer
Om boken
ISBN
9781118609637
Forlag
WILEY
Publiseringsår
2013
Språk
Engelsk
Utgave
null
Originaltittel
Experience Design: A Framework for Integrating Brand, Experience, and Value
Format
Frakt og retur
Frakt
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