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Persuasion, Social Influence, and Compliance Gaining: International Edition 4ed International Edition

Paperback • 2011 • English

Persuasion, Social Influence, and Compliance Gaining: International Edition 4ed International Edition

By Robert H Gass, John S Seiter

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About the book

Addition of new and emerging media for persuasion: How people go about persuading each other is constantly evolving and changing. As consumers grow more savvy about one form of persuasion, persuaders are busily trying out other forms of persuasion. In this edition, we include research findings on new and emerging media as outlets for persuasion. Discussion of cynicism with traditional media: Younger consumers are cynical of traditional media. They respond to messages they believe to be genuine ...Show more

Media, entertainment, information and communication industries

Book details

Published year

2011

Language

English

Original title

Persuasion, Social Influence, and Compliance Gaining: International Edition 4ed International Edition

Format

Paperback

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