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 Public Communication Campaigns

Hardcover • 2012 • English

Public Communication Campaigns

By Atkin, Charles K., Rice, Ronald E.

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About the book

In this new, fully revised and expanded <b>Fourth Edition</b>, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. <p><p>The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementin...Show more

Book details

ISBN

9781412987707

Published year

2012

Language

English

Original title

Public Communication Campaigns

Format

Hardcover

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