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E-Commerce 2016 Business, Technology, Society, Global Edition

Paperback • 2016 • English • 12. edition

E-Commerce 2016 Business, Technology, Society, Global Edition

By Kenneth C. Laudon, Carol Guercio Traver

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About the book

For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, ...Show more

E-commerce: business aspects
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781292109961

Publisher

Pearson Education, Limited

Published year

2016

Language

English

Edition

12

Original title

E-Commerce 2016 Business, Technology, Society, Global Edition

Format

Paperback

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