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© 2026 Bookis AS

English

Marketing

Hardcover • 2019 • 1. edition

Marketing

By Gary Armstrong, Philip Kotler

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About the book

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Book details

ISBN

9780135192122

Publisher

Pearson Education (US)

Published year

2019

Language

Edition

1

Original title

Marketing

Format

Hardcover

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