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Advertising & IMC: Principles and Practice, Global Edition

Paperback • 2018 • 1. edition

Advertising & IMC: Principles and Practice, Global Edition

By Sandra Moriarty, Nancy Mitchell, William D. Wells, Charles Wood

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About the book

For courses in introductory advertising.Increase the relevancy and effectiveness of marketing communicationsAdvertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executi...Show more

Sales and marketing

Book details

ISBN

9781292262062

Publisher

Pearson Education Limited

Published year

2018

Language

Edition

1

Original title

Advertising & IMC: Principles and Practice, Global Edition

Format

Paperback

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