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Marketing

Paperback • 2019 • 1. edition

Marketing

By Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi

0 Ratings • 0.0 of 5

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About the book

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.The 3rd European Edition presents more informatio...Show more

Sales and marketing

Book details

ISBN

9781292227191

Publisher

Pearson Education Limited

Published year

2019

Language

Edition

1

Original title

Marketing

Format

Paperback

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Other versions

Marketing

Marketing

Hardcover · 2019

Reviews · 0

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