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Marketing

Hardcover • 2019 • 1. edition

Marketing

By Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

0 Ratings • 0.0 of 5

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About the book

For undergraduate Principles of Marketing courses. Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition in...Show more

Sales and marketing

Book details

ISBN

9780135199893

Publisher

Pearson Education (US)

Published year

2019

Language

Edition

1

Original title

Marketing

Format

Hardcover

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Other versions

Marketing

Marketing

Paperback · 2019

Reviews · 0

0 Ratings • 0.0 of 5

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