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English

Marketing Strategies for the New Economy

Hardcover • 2001 • English

Marketing Strategies for the New Economy

By Lars Tvede

0 Ratings • 0.0 of 5

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About the book

Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says, ‘It’s no use. You can’t outrun a bear anyway.’ The first one answers, ‘I don’t have to outrun the bear. I just have to outrun you.’ Speed against competitors is just one of the key lessons outlined in this new book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new ...Show more

Book details

ISBN

9780471492115

Publisher

WILEY

Published year

2001

Language

English

Original title

Marketing Strategies for the New Economy

Format

Hardcover

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