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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Hardcover • 2015 • 1. edition

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

By Robbie Kellman Baxter

0 Ratings • 0.0 of 5

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About the book

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base-and explode their market valuation-in the most disruptive shift in business since the Industrial Revolution.This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into membe...Show more

Book details

ISBN

9780071839327

Publisher

McGraw-Hill Education - Europe

Published year

2015

Language

Edition

1

Original title

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Format

Hardcover

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