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Persuasion

Paperback • 2013 • 5. edition

Persuasion

By Gass, Robert H, Seiter, John S

1 Ratings • 5.0 of 5

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About the book

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campa...Show more

Social and ethical issues

Popular beliefs and controversial knowledge

Social groups, communities and identities

Book details

ISBN

9780205912964

Publisher

Taylor & Francis

Published year

2013

Language

Edition

5

Original title

Persuasion

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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