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English

Preface to Marketing Management (Int'l Ed)

Paperback • 2014 • 1. edition

Preface to Marketing Management (Int'l Ed)

By J. Paul Peter, Jr. Donnelly James H.

0 Ratings • 0.0 of 5

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About the book

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing manage...Show more

Book details

ISBN

9781259251641

Publisher

McGraw-Hill Education

Published year

2014

Language

Edition

1

Original title

Preface to Marketing Management (Int'l Ed)

Format

Paperback

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