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English

Selling and Sales Mangement

Paperback • 2014

Selling and Sales Mangement

By David Jobber

0 Ratings • 0.0 of 5

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About the book

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered i...Show more

Book details

ISBN

9780273762652

Published year

2014

Language

Original title

Selling and Sales Mangement

Format

Paperback

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