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The Compass and the Nail

Paperback • 2019 • 1. edition

The Compass and the Nail

By Craig Wilson

0 Ratings • 0.0 of 5

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About the book

Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Se...Show more

Sales and marketing

Book details

ISBN

9781947856615

Publisher

Rare Bird Books

Published year

2019

Language

Edition

1

Original title

The Compass and the Nail

Format

Paperback

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0 Ratings • 0.0 of 5

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