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Brand Aid: Shopping Well to Save the World

Paperback • 2011 • English

Brand Aid: Shopping Well to Save the World

By Stefano Ponte, Lisa Ann Richey

0 Ratings • 0.0 of 5

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About the book

"Has there ever been a better reason to shop?"asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere"will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and ...Show more

Racism and racial discrimination / Anti-racism
Social Integration and assimilation
Housing and homelessness

Book details

ISBN

9780816665464

Published year

2011

Language

English

Original title

Brand Aid: Shopping Well to Save the World

Format

Paperback

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