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© 2026 Bookis AS

English

Brands and Cultural Analysis

Hardcover • 2019 • 1. edition

Brands and Cultural Analysis

By Arthur Asa Berger

0 Ratings • 0.0 of 5

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About the book

Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Book details

ISBN

9783030247089

Publisher

Springer Nature Switzerland AG

Published year

2019

Language

Edition

1

Original title

Brands and Cultural Analysis

Format

Hardcover

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