Arthur Asa Berger
13 titles on Bookis

Marketing and American Consumer Culture

What Objects Mean

Ads, Fads, and Consumer Culture

Media and Communication Research Methods

Gizmos or: The Electronic Imperative

Media research techniques

Three Tropes on Trump

Brands and Cultural Analysis

The Portable Postmodernist

Improving Writing Skills

Media and Communication Research Methods - International Student Edition An Introduction to Qualitative and Quantitative Approaches

Media and Communication Research Methods An Introduction to Qualitative and Quantitative Approaches

What Objects Mean An Introduction to Material Culture