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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Norway
Region is based on IP address
About the book
Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior.
Book details
ISBN
9781133587675
Publisher
Cengage Learning, Inc
Published year
2014
Language
English
Original title
Consumer Behavior
Format
Hardcover
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