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22 Immutable Laws of Marketing: Violate them at your own risk

Paperback • 1994 • English

22 Immutable Laws of Marketing: Violate them at your own risk

By Al Ries, Jack Trout

0 Ratings • 0.0 of 5

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About the book

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a...Show more

Society and Social Sciences
Psychology
Economics, Finance, Business and Management

Book details

ISBN

9780887306662

Published year

1994

Language

English

Original title

22 Immutable Laws of Marketing: Violate them at your own risk

Format

Paperback

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0 Ratings • 0.0 of 5

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