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Om boken
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them. The secret of a brand's success often lies in ...Vis mer
Om boken
ISBN
9780749477509
Forlag
Kogan Page Ltd
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
Customer Experience Branding
Format
Frakt og retur
Frakt
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