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Branding For Dummies

Pocket • 2006 • Engelsk • 1. utgave

Branding For Dummies

Av Bill Chiaravalle, Barbara Findlay Schenck

0 vurderinger • 0.0 av 5

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Om boken

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell a...Vis mer

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Om boken

ISBN

9780471771593

Forlag

Wiley

Publiseringsår

2006

Språk

Engelsk

Utgave

1

Originaltittel

Branding For Dummies

Format

Pocket

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Branding For Dummies

Branding For Dummies

Pocket · 2014

Omtaler · 0

0 vurderinger • 0.0 av 5

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