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The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Pocket • 2003 • Engelsk • 1. utgave

The Brand Gap How to Bridge the Distance Between Business Strategy and Design: a Whiteboard Overview

Av Marty Neumeier

0 vurderinger • 0.0 av 5

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Om boken

THE BRAND GAPis the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”-a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • a new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most...Vis mer

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Om boken

ISBN

9780735713307

Forlag

New Riders Pub.

Publiseringsår

2003

Språk

Engelsk

Utgave

1

Originaltittel

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Format

Pocket

Frakt og retur

Frakt

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