The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Apple in China The Capture of the World's Greatest Company

Patrick McGee

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

The Geek Way The Radical Mindset That Drives Extraordinary Results

Andrew McAfee

Build An Unorthodox Guide from the Designer of the IPod, IPad and Nest

Tony Fadell

Experience, Inc. Why Companies That Uncover Purpose, Create Connection, and Celebrate Their People Will Triumph

Jill Popelka

Tim Cook The Genius Who Took Apple to the Next Level

Leander Kahney

Empowered

Marty Cagan

Rethinking Competitive Advantage New Rules for the Digital Age

Ram Charan

The experience economy

B.Joseph Pine, James H. Gilmore

The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Shep Hyken

The Amazon Management System The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders

Ram Charan

Creative Selection

Ken Kocienda

Inspired

Marty Cagan

Dual Transformation

Scott D. Anthony

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Carmine Gallo

The Art Of Innovation

Tom Kelley

Moonshot! Game-Changing Strategies to Build Billion-Dollar Businesses

John Scully

How Google Works

When Digital Becomes Human

Steven Van Belleghem

Jony Ive

Leander Kahney

The Apple Revolution The Real Story of How Steve Jobs and the Crazy Ones Took Over the World

Luke Dormehl

Insanely Simple - The Obsession that drives Apple´s success

Ken Segall

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

The Effortless Experience Conquering the New Battleground for Customer Loyalty

Matthew Dixon

Experience Design: A Framework for Integrating Brand, Experience, and Value

Patrick Newbery

Brand Thinking and Other Noble Pursuits

Debbie Millman

Inside Steve's Brain

Leander Kahney

All In: How the Best Managers Create a Culture of Belief and Drive Big Results

Adrian Gostick

The Steve Jobs Way iLeadership for a New Generation

Delivering happiness

Reality Check

Guy Kawasaki

The Thank You Economy

Gary Vaynerchuk

Innovation X Why a Company's Toughest Problems Are Its Greatest Advantage

Adam Richardson

The breakthrough company

Keith R.

The big moo

Seth Godin

Purple Cow

Seth Godin

Revolution in The Valley

Hertzfeld, Andy

Fra Pepsi til Apple

John Sculley

Odyssey

John Sculley