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Point of purpose

Innbundet • 2019 • Engelsk • 1. utgave

Point of purpose: how purposeful brands attract top employees, seduce customers, & fuel profit

Av Bård Annweiler

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Om boken

A riveting new approach to brand leadership The term "brand" originates from the need to stamp one's character on a product, a physical object: something that makes it easier for customers to recognize it. But today, where services count for more than 70%, the lack of any physical dimension makes the actual service difficult to brand. With the change from physical brands to service brands, people have become a lot more important. Hard work and conscious leadership create engaged cust...Vis mer

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Om boken

ISBN

9788269148602

Forlag

Noteworthy books

Publiseringsår

2019

Språk

Engelsk

Utgave

1

Originaltittel

Point of purpose

Format

Innbundet

Frakt og retur

Frakt

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