Innbundet • 2017
The Strategy and Tactics of Pricing
6 vurderinger • 5.0 av 5
Om boken
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the...Vis mer
Om boken
ISBN
9781138737501
Forlag
Taylor & Francis Ltd
Publiseringsår
2017
Språk
Utgave
1
Originaltittel
The Strategy and Tactics of Pricing
Format
Innbundet
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The Strategy and Tactics of Pricing
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6 vurderinger • 5.0 av 5
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