Innbundet • 2012

Pricing Strategies

Name: Pricing Strategies
SKU: 9781412964746
Price: 89.0 NOK
Availability: InStock
Rating: 4.8 (13 reviews)
ISBN: 9781412964746

Av Robert M. Schinder

13 vurderinger • 4.8 av 5

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Om boken

<p>This book makes basic pricing concepts more accessible to business students through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the formulas used in pricing and shows students how they can do the math necessary for making effective price-related decisions. He demonstrates how pricing should be guided by the marketing concept, focusing on the needs and sensitivities of the customer, showing that an understanding of consumer behavior is cent...Vis mer

Om boken

ISBN

9781412964746

Publiseringsår

2012

Språk

Originaltittel

Pricing Strategies

Format

Innbundet

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13 vurderinger • 4.8 av 5

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