Innbundet • 2023 • Norsk Bokmål

Strategy and Tactics of Pricing

Name: Strategy and Tactics of Pricing
SKU: 9781032540726
Price: 299.0 NOK
Availability: InStock
Rating: 4.9 (9 reviews)
ISBN: 9781032540726

Av Thomas T. Nagle, Georg Müller, Evert Gruyaert

9 vurderinger • 4.9 av 5

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Om boken

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that...Vis mer

Om boken

ISBN

9781032540726

Publiseringsår

2023

Språk

Norsk Bokmål

Originaltittel

Strategy and Tactics of Pricing

Format

Innbundet

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Omtaler · 0

9 vurderinger • 4.9 av 5

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