Marketing: Real People, Real Decisions: Real People, Real Choices

Pocket • 2009 • Engelsk

Marketing: Real People, Real Decisions: Real People, Real Choices

Av Michael R. Solomon, Greg W Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell

0 vurderinger • 0.0 av 5

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Om boken

FIRST EUROPEAN EDITION Real People, Real Choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Co...Vis mer

Om boken

ISBN

9780273708803

Publiseringsår

2009

Språk

Engelsk

Originaltittel

Marketing: Real People, Real Decisions: Real People, Real Choices

Format

Pocket

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Frakt

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