Global Marketing & Advertising

Innbundet • 2022 • Engelsk

Global Marketing & Advertising

Av Marieke de Mooij

0 vurderinger • 0.0 av 5

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Om boken

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, an...Vis mer

Samfunn og samfunnsvitenskap

Samfunn og kultur

Økonomi, finans, næringsliv og ledelse

Om boken

Publiseringsår

2022

Språk

Engelsk

Originaltittel

Global Marketing & Advertising

Format

Innbundet

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Omtaler · 0

0 vurderinger • 0.0 av 5

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