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Building Distinctive Brand Assets

Innbundet • 2018 • 1. utgave

Building Distinctive Brand Assets

Av au) Romaniuk Jenni (Research Professor

0 vurderinger • 0.0 av 5

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Om boken

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes invol...Vis mer

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Om boken

ISBN

9780190311506

Forlag

Oxford University Press Australia

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

Building Distinctive Brand Assets

Format

Innbundet

Frakt og retur

Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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